Cisco launched a global program to spark genuine conversations and understanding between leaders and employees as people. After interviewing each person, we discovered a threaded insight amongst their experiences that inspired the concept.
How could we encourage people to look past what they see and truly invest in understanding others often shadowed in stereotypes? We focused on each person’s voice and turned to animation to illustrate their stories, remove the bias of appearance, and inspire others to open their perspectives.
CD: Ly Nguyen
ACD: Paul Butterfield; Chris Froelich
Senior Art Director: Annie Lee
Senior Copywriter: Joe Demarco
Producer: Didi Rizzo
Illustration, Animation, & Sound Design: LOICA, Chile
Custom Music Score: Striad - Ryan
