Coffee Bean
& Tea Leaf
ART DIRECTION / SOCIAL / brand CONTENT
We highlighted CBTL as bright and personable as the day it first brewed in SoCal. Keeping true to the brand’s sunny origin with relevant content across a variety of seasons, cultural moments, and coffee of course.
CBTL’s Instagram following increased 12% in three months while my team created content and their brand following has continued to grow today.
ACD Art: Yejoon Hwang
Art Direction & Content Creation: Annie Lee; Allison Jeng
Copywriting: Scott Gordon
Social Strategist: Cathy Lee