Toyota x Olympics:
Tokyo 2020
art direction / photography / design / digital / ux
Toyota - a proud sponsor of Team USA.
The task was to create a presence on Toyota.com to showcase 17 athletes, their sponsored vehicles, and how each of their stories embody the same spirit of adventure.
All of the athletes were spread out across the nation though. So how do we highlight each athlete in their element while staying team-centric? See below.
Post-production: CVLT
Sr. Art Director: Mathew Velarde
Art Director & Designer: Annie Lee
Copywriter: Kiernan Benkoil
Creative Director: Ly Nguyen
Producer: Brittany Baggett
UX/UI Designers: Irene Shih, Abram Goglanian