Toyota Brand Content

Toyota

art direction / concept development / brand content / social / digital / visual design / PHOTOGRAPHY

Nightshade Series

The Nightshade line was expanding but lacked recognizability and needed to stand out from its competitors.

The solve? Take the series on an adventure to the dark side, emphasizing its stylish blacked-out appeal with a presence true to its namesake.

This concept became a visual style guide for the series and was continued internally and across Clients for the remainder of Nightshade’s launches.

2021 Highlander XSE Launch

Highlander XSE - show up when you need to, show off when you want to.

I partnered with photographer Matthew Jones for his iconic ability to capture light and shadow and together we gave XSE a reveal as striking as its red leather interior.

The catch? Matt was in Atlanta and I was in LA during the middle of a pandemic. But with empty Seattle spots at our disposal, we made it work to our advantage thanks to Zoom and some Recom Farmhouse CGI wizardry.

All content were used across multiple platforms such as digital, social, OOH, retail, print, etc.

2021 Corolla HB Special Edition reveal

A sporty and spunky hatchback edition that makes a statement to match your style.

With no budget for an actual shoot, I partnered with Recom Farmhouse NYC to create these reveal shots using only stock images and CGI. Challenge? Consider it accepted.

All content were used across multiple platforms such as digital, social, OOH, retail, print, etc.