Viva Mama

Viva Mama

art direction / design / photography / BRG Collaboration

Viva Mama is a resource group whose mission is to foster a culture of support and understanding that redefines a workplace where parents not only survive, they thrive.

To further this goal I collaborated with the Saatchi HR Team in creating an honest, joyful, and informational handbook to lessen the sometimes overwhelming transition into maternal/paternal-leave at Saatchi & Saatchi LA.

I bought the props, styled each frame, photographed the shots, and asked people to borrow their hand (but like not creepily).