Maui Jim Campaign

360 Campaign / art direction / concept development / DESIGN / photography

Good lenses will change moments, but great lenses will change how you live. With an enhanced perspective, Life Will Never Look the Same. Here’s a campaign pitch for Maui Jim to bring Hawaii, luxury, and the eye opening quality of Maui Jim polarized plus2 lenses to life.

Print

Social Media

TikTok - Endless Day Series

Out of Home

Film

Banners

CCO: Melissa Ditson
ACD: Jessica Poolt; Rachael Kelly; Taylor Garrett
Sr. Art Director & Designer: Annie Lee; Tani Yasso
Design Director: Renee Talbot
Executive Producer: Todd Gorzitze
Product Photography & Retouching: Josh Wood
Photographers: Gabriel Mendoza Weiss*

*All campaign assets are proof of concept with goals to partner with referenced photographers in production.

Maui Jim 360 Campaign